The Effectiveness of the Implementation of Administrative Sanctions in Consumer Dispute Resolution in the E-Commerce Era under the Consumer Protection Law

Authors

  • Nurifana Umar Fakultas Hukum Universitas Negeri Gorontalo Author
  • Luh Putu Vera Astri Pujayanti Faculty of Community Protection, IPDN NTB Campus, Indonesia Author
  • Muhammad Sabir Faculty of Law, Andi Sapada Institute of Social Sciences and Business, Indonesia Author
  • Kairuddin Faculty of Law, Andi Sapada Institute of Social Sciences and Business, Indonesia Author
  • Aksah Kasim Faculty of Law, Andi Sapada Institute of Social and Business Sciences, Indonesia Author

DOI:

https://doi.org/10.30652/rlj.9.1.73-87

Keywords:

E-Commerce; Digital Consumer Protection; Administrative Sanctions.

Abstract

The evolution of e-commerce due to digital transformation has introduced new issues in consumer protection, particularly concerning the efficacy of administrative penalties against digital enterprises. The primary issue in this study pertains to the ineffectiveness of administrative sanctions as stipulated in Law Number 8 of 1999 regarding Consumer Protection (UUPK), which remains anchored in the conventional transaction paradigm and has not adequately addressed cross-border and anonymous e-commerce practices. The objective of this research is to conduct a legal analysis of the efficacy of examine administrative punishments within the digital consumer protection framework, highlight normative and institutional obstacles to its execution, and propose alternative legislative changes for responsiveness. The methodology used is normative legal research using a regulatory and conceptual framework, supplemented by a study of secondary literature. The study's findings suggest the need to revise legislative regulations and enhance institutions by creating a digital oversight authority and developing a technology-driven integrated supervisory system. This change is crucial for guaranteeing legal stability and robust protection for consumers in the digital commerce age.

References

Abqa, Muhammad Ardhi Razaq, Junaidi, Sumiaty Adelina Hutabarat, Didik Suhariyanto, Nike Mutiara Fauziah, Erfina Fuadatul Khilmi, Yang Meliana, dan Mohamad Hidayat Muhtar. HUKUM TATA NEGARA : Sebuah Konsep Dasar dalam Menata Bangsa. PT. Sonpedia Publishing Indonesia, 2023.

“Analisis Yuridis tentang Perlindungan Konsumen pada E-Commerce di Indonesia: Pendekatan Yuridis-Normatif | Hakim: Jurnal Ilmu Hukum dan Sosial.” Diakses 25 Mei 2025. https://journal.stekom.ac.id/index.php/Hakim/article/view/2204.

Arifin, Ridwan, Juan Anthonio Kambuno, Waspiah Waspiah, dan Dian Latifiani. “Protecting the Consumer Rights in the Digital Economic Era: Future Challenges in Indonesia.” Jambura Law Review 3, no. 0 (30 April 2021): 135–60. https://doi.org/10.33756/jlr.v3i0.9635.

Aziz, Muhammad Faiz, dan Muhamamd Arif Hidayah. “PERLUNYA PENGATURAN KHUSUS ONLINE DISPUTE RESOLUTION (ODR) DI INDONESIA UNTUK FASILITASI PENYELESAIAN SENGKETA E-COMMERCE.” Jurnal Rechts Vinding: Media Pembinaan Hukum Nasional 9, no. 2 (27 Agustus 2020): 275. https://doi.org/10.33331/rechtsvinding.v9i2.449.

Endarto, Budi, Taufiqurrahman Taufiqurrahman, Wahyu Kurniawan, Dwi Elok Indriastuty, Indra Prasetyo, Nabilah Aliyyah, Esa Wahyu Endarti, Suwarno Abadi, Nuryanto Ahmad Daim, dan Joko Ismono. “Global perspective on capital market law development in Indonesia.” Journal of Management Information and Decision Sciences 24, no. 1 (2021).

Korkka-Knuts, Heli, Eelis Paukku, dan Jaakko Markus. “Reassessing Deterrence: The Effectiveness of Administrative Sanctions across Three EU Regulatory Frameworks.” SSRN Scholarly Paper. Rochester, NY: Social Science Research Network, 2 Maret 2025. https://doi.org/10.2139/ssrn.5169603.

Kurnianingrum, Trias Palupi. “URGENSI PELINDUNGAN DATA PRIBADI KONSUMEN DI ERA EKONOMI DIGITAL.” Kajian 25, no. 3 (16 April 2023): 197–216. https://doi.org/10.22212/kajian.v25i3.3893.

Mania, Karolina. “Online dispute resolution: The future of justice.” International Comparative Jurisprudence 1, no. 1 (1 November 2015): 76–86. https://doi.org/10.1016/j.icj.2015.10.006.

Prayuti, Yuyut. “Dinamika Perlindungan Hukum Konsumen di Era Digital: Analisis Hukum Terhadap Praktik E-Commerce dan Perlindungan Data Konsumen di Indonesia.” Jurnal Interpretasi Hukum 5, no. 1 (12 Januari 2024): 903–13. https://doi.org/10.22225/juinhum.5.1.8482.903-913.

Rahma, Iftinaity Shaumi, Eliza July Hasiana, Sian Lie Cantika, dan Tania Octaviona. “Indonesian Legal Protection for Consumers on the Validity of Electronic Contracts in the E-Commerce Transactions.” Yuridika 37, no. 3 (2022): 697–714.

Rahman, Arif. “Penyelesaian Sengketa Konsumen Melalui Badan Penyelesaian Sengketa Konsumen (BPSK) Kota Serang.” Jurnal Ilmu Hukum 2, no. 1 (2018): 21–42.

Rahman, Irsan, Mohamad Hidayat Muhtar, Novita M. Mongdong, Rahmat Setiawan, Beni Setiawan, dan Henry Kristian Siburian. “Harmonization of Digital Laws and Adaptation Strategies in Indonesia Focusing on E-Commerce and Digital Transactions.” Innovative: Journal Of Social Science Research 4, no. 1 (18 Januari 2024): 4314–27. https://doi.org/10.31004/innovative.v4i1.8240.

Santoso, Edy. “Opportunities and challenges: e-commerce in Indonesia from a legal perspective.” Jurnal Penelitian Hukum De Jure 22, no. 3 (2022): 395–410.

Sari, Sella Ellissa Devita, Mutiara Wikant Saphira, dan Theodore Sibarani. “Legal Aspects of Consumer Protection in E-Commerce Transactions: Implementation and Urgency of Regulations in the Digitalization Era.” JUSTICES: Journal of Law 3, no. 2 (16 April 2024): 86–110. https://doi.org/10.58355/justices.v3i2.105.

Sufriadi, Yanto. “Prevention Efforts Against E-Commerce Fraud Based on Indonesian Cyber Law.” Dalam 2021 9th International Conference on Cyber and IT Service Management (CITSM), 1–6, 2021. https://doi.org/10.1109/CITSM52892.2021.9588900.

Syarif, Muhammad, Rizki Ramadhani, Muhammad Aji Wisnu Graha, Tri Yanuaria, Mohamad Hidayat Muhtar, Nur Asmah, Muh Akbar Fhad Syahril, Rizky Dwi Utami, Ahmad Rustan, dan Hanry Setiawan Nasution. METODE METODE PENELITIAN PENELITIAN HUKUM HUKUM. GET Press Indonesia, 2024. https://www.researchgate.net/profile/Mohamad-Hidayat-Muhtar/publication/381460823_METODE_PENELITIAN_HUKUM/links/666e76f8de777205a32ff37b/METODE-PENELITIAN-HUKUM.pdf.

Yudhantaka, Lintang, Ghansham Anand, dan Manik Lingkar Katulistiwi. “The Perspective of Indonesian Law on E-Commerce: Validity, Liability and Dispute Settlement.” PADJADJARAN JURNAL ILMU HUKUM (JOURNAL OF LAW) 7, no. 3 (20 Desember 2020): 334–52.

Downloads

Published

2025-07-24

How to Cite

The Effectiveness of the Implementation of Administrative Sanctions in Consumer Dispute Resolution in the E-Commerce Era under the Consumer Protection Law. (2025). Riau Law Journal, 9(1), 73-87. https://doi.org/10.30652/rlj.9.1.73-87